10AM

CHF 12.50 250 g

Size

250g

1kg

Grind Type

Whole beans

Ground - French Press

Ground - Italian coffee maker

Ground - Espresso

Your expert A question about this product?

When does your coffee reveal its full potential?

At Chronic., our coffees are roasted every day. We always try to send you coffees after a short resting period. But sometimes, victims of our own success, they may arrive very fresh.

After roasting, coffee evolves naturally. It gradually releases the accumulated carbon dioxide, which allows the cup to find its balance. Notes that are too bright or pronounced soften, giving way to more precision, sweetness and complexity. Letting coffee rest means giving it the time to fully express itself.

We recommend a minimum rest of 15 days after roasting. For our seasonal and exceptional coffees, the ideal tasting window is generally between 3 and 6 weeks after roasting.

The best way to brew it

Some coffees reveal their aromas best with a particular brewing method — that’s the recommendation we’re sharing here. Of course, you’re free to experiment with other methods, and we love receiving your feedback.

Our top brew

Espresso

In our opinion, this is where this coffee truly shines — but there are no rules when it comes to taste.

Profil precis et tasse expressive

Voir les cafes pour Espresso

An excellent alternative

French Press

Different in approach, just as convincing in the cup.

Extraction filtree, nette et elegante

Voir les cafes pour Orea

Also reveals beautiful things

Aeropress

For those who like to explore, this coffee plays along willingly.

Texture ronde et finale chocolat

Voir les cafes pour French Press

10AM

Raspberry, Chocolate, and Nougat

Origin Guatemala

Region Huehuetenango

Farm San Martin Jilotepeque - FUERZA DE MUJER

Producer San Martin Jilotepeque - FUERZA DE MUJER

Variety Catura, Catuai, and Bourbon

Process Washed

Altitude 1300 - 2000 m

Harvest February

Meet the Producer

SANMARTIN JILOTEPEQUE - FUERZA DE MUJER

FUERZA DE MUJER translates directly as: the strength of women. The name says plainly what the cooperative stands for.

It brings together women producers from San Martin Jilotepeque, in the Chimaltenango department. Maya women who, for many of them, had been working in coffee for years without earning a stable income or having access to commercial channels. The cooperative gives them that: the ability to sell their own harvest, set their own terms, and deal directly with buyers.

The coffee is certified organic and Fairtrade. Two commitments that formalise what the cooperative already puts into practice: farming without chemical inputs, and guaranteed pay regardless of fluctuations in the global market. For producers without a commercial safety net, that stability matters just as much as the price itself.

In Central American coffee-growing communities, women carry a large share of the fieldwork, especially harvesting and sorting. But land and contracts still most often remain in men’s hands. FUERZA DE MUJER exists to correct that imbalance from within, led by the producers themselves, without relying on a programme from the outside.

The cherry selection is rigorous, harvested at peak ripeness. It’s in this upstream work, often invisible, that the quality of what ends up in the cup is decided.

A terroir, an identity

GUATEMALA, HUEHUETENANGO

Guatemala has eight recognised coffee-growing regions. Huehuetenango is the one that built the country’s international reputation in specialty coffee.

The region lies in the northwest, backed by the Cuchumatanes mountain range, the highest non-volcanic mountains in Central America. Altitudes regularly rise above 1,600 metres, sometimes reaching 2,000. At these heights, the risk of frost would normally be a dealbreaker for coffee trees. But the warm, dry winds that come down from the Mexican plain of Tehuantepec protect the plots throughout the winter. This microclimate makes it possible to grow coffee at altitudes found almost nowhere else in the country.

The Arabica varieties grown in the region ripen slowly. This gradual maturation concentrates the sugars and builds a bright acidity. The profile is balanced, sweet, with raspberry notes that the washed process expresses clearly, and a chocolatey base that brings roundness to the cup. Nothing heavy.

What also sets Huehuetenango apart from the rest of Guatemala is the nature of its soils. The region is mostly clay and limestone, while most other areas rest on volcanic terroirs. This difference in mineral base comes through in the cup: a more subtle minerality, a finer bean.

Harvest runs from December to March depending on altitude. Washed is the dominant process, which lets the terroir express itself clearly.

Quality of our green coffees

Specialty Coffee 80+

Every bean comes from a fair trade supply chain, ensuring full traceability and exceptional cup quality. Scored above 80 out of 100, our coffees open the door to the prestigious world of specialty coffee.

Selection

Uganda • Nicaragua • Brazil

05AM

ToastVanillaPeanut

From CHF 9.00

BIO

Nicaragua • Brazil • Uganda

Washed • Natural

04PM

HazelnutCaramelMalt

From CHF 9.50

BEST SELLER BIO

Ethiopia

Washed

01PM

LemonJasmineBrown sugar

From CHF 12.50

BIO

On Sale from CHF 55.00

Chronic. Discovery Box – Permanent Range

Up to -5%

5 stars: 22 (85%)
4 stars: 2 (8%)
3 stars: 2 (8%)
2 stars: 0 (0%)
1 star: 0 (0%)

Great coffee

Great coffee for Cappucinos or Flat Whites

The best coffee beans I’ve ever found. They are sublimely roasted, the aroma is incredible, and the taste of the brew is so good with hints of chocolate. Thanks for making my morning every day.

Amazing

Amazing Taste and good packaging

Moins subtile que les Cafés spécialités

Moins subtile que les Cafés spécialités mais il fait le job + en dépannage

Merci pour votre retour Philippe ! Le 10AM est lui aussi un café de spécialité, noté 83 points SCA. Il est effectivement moins complexe que nos cafés de saison, mais c’est justement sa vocation : un café équilibré, accessible et de grande qualité, pensé pour être dégusté au quotidien. Bien plus qu’un café de dépannage… du moins, on l’espère 😄

Great coffee and prompt

Great coffee and prompt delivery!!

Bien équilibré

Bien équilibré, amer sans acidité

Bien équilibré, mon choix du quotidien

Amer et sans acidité. Top pour les espresso, j'en bois 4-5 par jour :)

Café ayant du corps ,jolie couleur,et doux en

Café ayant du corps ,jolie couleur,et doux en dégustation

Loved this one - perfect for my daily cappuccino in the morning

Absolutely loved it for my cappuccino with sprout milk - perfectly balanced flavours together.

Chaque matin

Excellent ! Belle extraction une fois moulu pour une machine à espresso.
+ Les descriptions produit des intensités !

café riche et aromatique, bon équilibre pour la pause du matin

café riche et aromatique, bon coup de pep's pour la pause du matin

The perfect latté

10 AM has become a staple of our morning routine. It’s the perfect fondation for our family morning latte tradition—beautifully balanced, sweet and smooth, and easy to build on with milk. It gives us that little extra motivation to focus and get the latte art just right!

Redefining Coffee

I like to think I know my coffee, and I don’t say this lightly. What I experienced here goes far beyond a typical brew. This isn’t just coffee; it’s a moment, an escape, a small luxury in every sip. Exceptionally smooth, beautifully complex, and absolutely worth it.

Schmacko Fatz

Morgens aufzustehen und richtig Bock auf Kaffee zu haben ist „10 a.m.“
Sauber abgestimmt, schöner Körper, milde Säure. 2x Kaffee und dein Akku ist voll geladen, mega guter Kaffee

Le meilleur café "standard" chez vous

Le meilleur café "standard" chez vous. Super rapport qualité/prix.
C'est mon café préféré et je réfléchis à prendre un abonnement pour celui-ci

First try - success

I am actually ordering it again - it says all.

l'ami du petit déjeuner qui vous suit tout au long de la journée

“Le 10 AM” de Chronic offre une expérience agréable pour bien commencer la journée. Ce café 100% Arabica séduit par sa douceur, son profil riche et aromatique, un bel équilibre, doux et parfumé, idéal pour démarrer la journée sans amertume. L’origine Guatemala apporte vraiment une belle complexité aromatique, tout en restant facile à boire. Je recommande vivement pour les amateurs de cafés doux et authentiques.

Le café parfait

L’équilibre parfait 💜
Le 10 AM est mon café préféré. Que je le boive à 4 heures du matin ou un peu plus tard il est mon meilleur ami de mes levers précoces.

Perfekt

Kaffee an der Kaffeemaschine bei der Arbeit entdeckt. Einfach der beste

Perfekt!

Gschmack, Crema, alles stimmt – würklich es Muss für Kaffeeliebhaber!

J’aime bcp !

Vraiment bon, mais emballage pas hyper pratique.

Eifach genial!

Jeden Morgen en Hochgenuss, würkli es Top-Produkt!

Meilleur café ever !

Grains au top, torré parfait, bref foncez !!

Belle découverte

Goût nickel, manque juste un ptit truc pr être parfait.

Absolutely amazing!

Rich, smooth, and full of flavor. My new go-to coffee

Guet, aber chli meh Säure wär besser

De Kaffee isch fein, aber mir fählt es bitzli an Säure für mis Gschmack

10AM

When does your coffee reveal its full potential?